The aim of the course is to teach students the basic aspects of the banking system functioning and to prepare them for possible acting in the banking. The student acquires knowledge of the conditions of establishment and operation of banks and the banking system, of banking operations and risks, as well as of selected problems in European and offshore banking. The successful preparation of semester work as a condition to complete the course requires a personal visit to the banking institutions which aims to practical verification of new knowledge.
1. BELÁS, J. a kol. Management komerčných bánk, bankových obchodov a operácií. Žilina: Vydavateľstvo Georg. 2010. 470 s. ISBN 978-80-89401-18-5
2. SYSÁKOVÁ, V. – ŠLAHOR, Ľ. Peniaze a bankovníctvo. Bratislava: Kartprint. 2010. 142 s. ISBN 978-80-88870-89-0
3. REVENDA, Z. a kol. Peněžní ekonomie a bankovnictví. Praha: Management Press. 2011. 408 s. ISBN 978-80-7261-240-6
4. KOCH, W. T. – MACDONALD, S. S. Bank Management. Mason, Ohio: South-Western Cengage Learning. 2010. 872 p. ISBN 978-0-324-65578-0
5. GÁL, E. Praktikus bankszakmai ismeretek. Budapest: Saldo. 2011. 278 o. ISBN 978-963-638-390-9
6. ILLÉS, I. Bank-menedzsment. Budapest: Perfekt Zrt. 2005. 288 o. ISBN 963-394-613-1
semester work (30%)
1. Bank as legal entity. The conditions of setting up banks.
2. The banking system. The central bank and the commercial banks.
3. Banking products and services.
4. Bank clients, retail and corporate banking.
5. The balance of the bank. Management of bank assets.
6. Management of bank liabilities.
7. The profitability, liquidity and solvency of the banks.
8. Banking risks.
9. The banking regulation and supervision.
10. Monetary Union. The euro area and the euro currency.
11. The European system of central banks. The European Central Bank and the National Bank of Slovakia.
12. Offshore banking.
13. Trends in banking and banking management.
written exam (70%)
The course combines thorough language work with real life skills to give students the confidence and ability to communicate successfully in Business English. Extensive practice and comprehensive grammar syllabus enables students to use language confidently and accurately. Authentic tasks give students the opportunity to develop their speaking skills in real life situations.
1. COTTON, D. – FALVEY, D. – KENT, S.: Market Leader: Upper Intermediate Business English Course Book. Longman, 2009. ISBN 978-1-4058-8139-5
2. COTTON, D. – FALVEY, D. – KENT, S.: Market Leader: Upper Intermediate Business English Teacher‘s Book. Longman, 2009. ISBN 1-405-81345-8
3. DUDÁS, T. – KULCSÁR, ZS. – PISON, E. – SÁNTA, SZ. – SIMON, M.: Angol-magyar-német-szlovák tematikus gazdasági szótár. Komárno: Pont Intézet, 2007. ISSN 1336-135X
4. HEWINGS, M.: Advanced Grammar in Use. Cambridge: University Press, 2003. ISBN 0-521-49868-6
5. SWEENEY, S.: English for Business Communication. Cambridge: University Press, 2003. ISBN 0-521-75449-6
6. ERDEI, J. – HORVÁTH, I. – RÉKÁSI, I.: Test by Test. Budapest: AULA, 2008. ISBN 978-963-9698-43-7
7. ERDEI, J. – GÖNCZY, B. – HORVÁTH, I. – RÉKÁSI, I.: ESP Tests for Business and Economics. Budapest: AULA, 2004. ISBN 963-9585-47-5
1. Communication. What makes a good communicator?
2. International communication. Idioms.
3. Case study: Improve communication in a global company. Writing: e-mail.
4. International marketing. Discussion of international brands.
5. Reading: Coffee culture. Marketing collocations.
6. Case study: Creating a global brand. Writing: e-mail.
7. Building relationships. Business relationships.
8. Multi-word verbs. Networking.
9. Success. Comparing companies.
10. Reading: Steve Jobs. Present and past tenses. Prefixes.
11. Job satisfaction. Motivation and stress.
12. Interviews. Handling difficult situations. Passives.
13. Writing: letter.
The course combines thorough language work with real life skills to give students the confidence and ability to communicate successfully in Business English. Extensive practice and comprehensive grammar syllabus enables students to use language confidently and accurately. Authentic tasks give students the opportunity to develop their speaking skills in real life situations.
1. COTTON, D. – FALVEY, D. – KENT, S.: Market Leader: Upper Intermediate Business English Course Book. Longman, 2009. ISBN 978-1-4058-8139-5
2. COTTON, D. – FALVEY, D. – KENT, S.: Market Leader: Upper Intermediate Business English Teacher‘s Book. Longman, 2009. ISBN 1-405-81345-8
3. DUDÁS, T. – KULCSÁR, ZS. – PISON, E. – SÁNTA, SZ. – SIMON, M.: Angol-magyar-német-szlovák tematikus gazdasági szótár. Komárno: Pont Intézet, 2007. ISSN 1336-135X
4. HEWINGS, M.: Advanced Grammar in Use. Cambridge: University Press, 2003. ISBN 0-521-49868-6
5. SWEENEY, S.: English for Business Communication. Cambridge: University Press, 2003. ISBN 0-521-75449-6
6. ERDEI, J. – HORVÁTH, I. – RÉKÁSI, I.: Test by Test. Budapest: AULA, 2008. ISBN 978-963-9698-43-7
7. ERDEI, J. – GÖNCZY, B. – HORVÁTH, I. – RÉKÁSI, I.: ESP Tests for Business and Economics. Budapest: AULA, 2004. ISBN 963-9585-47-5
1. 1. Risk in business. Planning for the future.
2. Words for describing risk. Adverbs of degree.
3. Reaching agreement. Case study: improve a company’s profit. Writing: report.
4. E-commerce. The use of the Internet.
5. Internet shopping. Internet terms. Conditionals.
6. Presentations.
7. Team building. Prefixes.
8. Resolving conflict. Modal perfect.
9. Raising finance. Ways of raising money.
10. Negotiating. Idioms. Dependent prepositions.
11. Customer service. Customer complaints.
12. Gerunds. Reading: Customer first.
13. Writing: letter.
The course combines thorough language work with real life skills to give students the confidence and ability to communicate successfully in Business English. Extensive practice and comprehensive grammar syllabus enables students to use language confidently and accurately. Authentic tasks give students the opportunity to develop their speaking skills in real life situations.
1. COTTON, D. – FALVEY, D. – KENT, S.: Market Leader: Upper Intermediate Business English Course Book. Longman, 2009. ISBN 978-1-4058-8139-5
2. COTTON, D. – FALVEY, D. – KENT, S.: Market Leader: Upper Intermediate Business English Teacher‘s Book. Longman, 2009. ISBN 1-405-81345-8
3. DUDÁS, T. – KULCSÁR, ZS. – PISON, E. – SÁNTA, SZ. – SIMON, M.: Angol-magyar-német-szlovák tematikus gazdasági szótár. Komárno: Pont Intézet, 2007. ISSN 1336-135X
4. HEWINGS, M.: Advanced Grammar in Use. Cambridge: University Press, 2003. ISBN 0-521-49868-6
5. SWEENEY, S.: English for Business Communication. Cambridge: University Press, 2003. ISBN 0-521-75449-6
6. ERDEI, J. – HORVÁTH, I. – RÉKÁSI, I.: Test by Test. Budapest: AULA, 2008. ISBN 978-963-9698-43-7
7. ERDEI, J. – GÖNCZY, B. – HORVÁTH, I. – RÉKÁSI, I.: ESP Tests for Business and Economics. Budapest: AULA, 2004. ISBN 963-9585-47-5
1. Word formation.
2. Management styles. Do’s and don’ts for managers.
3. Management qualities.
4. Sentence transformation I.
5. Takeovers and mergers.
6. Reading: Making a merger or takeover work.
7. Sentence transformation II.
8. Summarizing articles.
9. The future of business. Personal predictions.
10. Reading: New working model for the future.
11. Prediction and probability. Telephoning customers, getting the right information.
12. Sentence transformation III. Word formation.
13. Writing: letter.
The aim of the subject is to provide students with the theoretical knowledge and expand their practical skills linked with controlling particularly in the business unit. After completing the course students will know the essence and principles of formation and functioning of the controlling system, as well as the scope of controllers at different levels of management. Student will be able to apply the controlling tools in forecasting, information providing, control and reporting.
1. MIKOVCOVÁ, H.: Controlling v praxi. Plzeň: Aleš Čeněk, s.r.o., 2007. 183 s. ISBN 978-80-7380-049-9
2. PREIẞNER, A.: Praxiswissen Controlling. München: Carl Hanser Verlag, 2008. 469 s. ISBN 978-3-446-41235-4
3. HORVÁTH & PARTNERS: Controlling. Út egy hatékony controllingrendszerhez. Budapest: Complex Kiadó, 2009. 288 o. ISBN 978-963-224-940-7
4. KÖRMENDI, L. – TÓTH, A.: A controlling alapjai. Budapest: Saldo, 2011. 218 o. ISBN 9789636383824
5. The Official Controlling Portal. < www.controllingportal.hu> [online] 2012.
semester work (30%)
1. Introduction to controlling. Controlling and controller. The application of controlling in economic practice.
2. The concept of controlling and its role, the position of the controller in the enterprise.
3. The phases and steps leading to the formation of the controlling system.
4. The integration of the controlling into corporate hierarchy, linear and matrix organizational model.
5. Strategic controlling and Balanced Scorecard.
6. Managerial accounting, financial accounting and controlling – mutual relations.
7. Costs and their classification, the analysis of the evolution of costs and cost forecasting. Break even point.
8. The information and the phases of guaranteeing the information needs of the employees.
9. The use of information systems for the controlling purposes.
10. Key performance indicators and systems of indicators.
11. The control and reporting.
12. The legislative framework and controlling. Sarbanes Oxley Act. Corporate codes.
13. Controlling trends.
written exam (70%)
The aim is to guide, accompany and assist students in dealing with this thesis and encouraged him to systematic and regular production in order to timely submission professionally, formally and stylistically appropriate thesis.
1. Smernica rektora č. 7/2011 o úprave, registrácii, sprístupnení a archivácii záverečných prác na Univerzite J. Selyeho v Komárne.
2. GONDA, V. et. al. Metodika vedeckej práce. Bratislava: Vydavateľstvo EKONÓM. 2009. 252 s. ISBN 978-80-225-2797-2
individual work (50%)
1. The student participates in weekly consultation with your thesis supervisor.
2. Consultations offer space for two-sided confrontation with the aim of clarifying and clarifying the procedures and methodologies for the systematic development of the thesis.
3.The student shall demonstrate a clear understanding and independence in the processing of the theoretical, methodological, and practical discussion of the thesis, so that in the last semester of their studies to finalize the thesis of complex shape.
partial processing of the thesis (50%)
The aim of the subject is a professional leading and preparating some parts of diploma work under the supervision of leader. The student will select one theme from the offer of diploma works themes which make up under the 7/2011 Rector decree.
1. Smernica rektora č.7/2011
2. KATUŠČÁK, D.: Ako písať záverečné a kvalifikačné práce: ako písať bakalárske práce, diplomové práce, dizertačné práce. Nitra : Enigma, 2007.
3. LÁSZLÓ, K.: Ako písať seminárnu, záverečnú a diplomovú prácu. Banská Bystrica: 2003.
4. TUREK, I.: Ako písať záverečnú prácu. Bratislava: Metodické centrum v Bratislave, 1999.
5. LÁSZLÓ, K.: Poznámky k spracovaniu diplomovej, záverečnej a seminárnej práce. Zvolen: 1998.
6. BABBIE, E.: A társadalomtudományi kutatás gyakorlata. Budapest: Balassi, 2008.
The leader of diploma work continuously gives mentoring advices to student on the consultation lessons. The student are continuously preparing their diploma work, they are making research, collecting data, analyzing the problematic area, and formulating recommendation of practice.
The basic objective of this course is to make students familiar with the role and function of taxation. Attention has been put to the state tax policy, tax principles, tax harmonization and the current tax system of the Slovak Republic. Student will get an overview of tax legislation in Slovakia after completing the course.
[1] BOJŇANSKÝ, Jozef – HULÍK, Richard – PRIBILOVIČOVÁ, Ingríd: Dane podnikateľských subjektov. Nitra: SPU v Nitre, 2010. 252 s. ISBN 978-80-552-0486-4
[2] SCHULTZOVÁ, Anna - RABATINOVÁ, Marcela - REPKOVÁ, Denisa: Daňovníctvo, daňová teória a politika I. Bratislava: Iura Edition, 2011. 260 s. ISBN 978-80-8078-407-2
[3] LÉNÁRTOVÁ, Gizela - ĎURINOVÁ, Ivona - VAVROVÁ, Katarína: Dane podnikateľských subjektov – praktikum. Bratislava: Vydavateľstvo EKONÓM, 2011. 235 s. ISBN 978-80-225-3136-8
[4] SZÉLES, Zsuzsanna: Vállalati adózás. Gödöllő: Szent István Egyetemi Kiadó, 2011. 96 s.
[5] ŠIROKÝ, Jan: Daně v Evropské unii. 4. aktualiz. vyd. Praha: Linde Praha, a.s., 2010. 351 s. ISBN 978-80-7201-799-7
semester work (40%)
1. Historical aspects of taxation.
2. Principles and righteousness of taxation.
3. The macroeconomic aspects of taxation – effectiveness of taxes, excessive tax burden, tax incidence.
4. Measurement of taxes and their effects, classify of taxes, Tax system of the Slovak Republic.
5. Tax and major appropriateness of taxes, tax rates.
6. Tax and charge administration.
7. Income tax of natural persons – taxpayers, subject, exemption and types of income.
8. Income tax of natural persons – annual clearing and settlement of the tax relations.
9. Corporate income tax – taxpayers, subject, exemption, methods of taxation.
10. Income tax – expenses in relation to the tax base, modification of the accounting profit or loss to the tax base, eliminate of international double taxation.
11. Value added tax – The principle of the operation of VAT and the influence of the position of not registered subject to the amount of VAT in the chain of registered subjects.
12. Value added tax – subject and object of VAT, place of the taxable trade transactions, inception of tax liability, tax base and tax rate, exempt taxable transactions, tax deduction, ways of payment and collection of tax.
13. Excise and local taxes collected on the territory of Slovak Republic.
written exam (60%)
The aim of the course is introduce students two relevant areas of business practice: financial analysis and financial planning. After completing the course student will be able to implement financial planning and carry out financial analyses. They will also be knowledgeable in the fundamental aspects and methodology of these processes to achieve business objectives.
1. ZALAI, K. a kol. Finančno-ekonomická analýza podniku. Bratislava: Sprint dva. 2010. 448 s. ISBN 978-80-89393-15-2
2. KRÁĽOVIČ, J. Finančné plánovanie podniku. Bratislava: Sprint dva. 2010. 208 s. ISBN 978-80-89393-20-6
3. ŠLOSÁROVÁ, A. a kol. Analýza účtovnej závierky. Bratislava: Iura Edition. 2006. 478 s. ISBN 80-8078-070-6
4. GIBSON, H. CH. Financial Reporting & Analysis. USA: Cengage Learning. 2010. 640 p. ISBN 978-1-4390-8086-3
semester work (30%)
1. Introduction to financial analysis. Course description.
2. Analysis of the financial situation of the company
3. The importance of financial analysis, outputs and outcomes
4. Input and output elements of the financial analysis
5. Tools and methods of financial analysis
6. The process of financial analysis
7. The results of the financial analysis, interpretation
8. Corporate Planning. Introduction to the problem.
9. Time dimension and Corporate Planning
10. The structure of the business plan
11. Methods and techniques in the planning process
12. A concrete business plan
13. Control of the fulfillment of plans, re-design.
written exam (70%)
The aim of the course is to provide further knowledge in the fields of financial markets and investment opportunities. Students will also learn about money, capital and foreign exchange markets.
HRVOĽOVÁ, B.: Analýza finančných trhov. Bratislava: Sprint, 2006
CHOVANCOVÁ, B.: Finančný trh. Bratislava: Iura Edition, 2006.
MARKOVIČ, P. a kol.: Manažment finančných rizík podniku. Bratislava: Iura Edition, 2007
BODIE, Z. – KANE, A. – MARCUS, A. J.: Befektetések. Budapest: Aula Kiadó, 2005
DAMODARAN, A.: A befektetések értékelése. Budapest: Panem Könyvkiadó, 2006
KOHN, M.: Bank- és pénzügyek, pénzügyi piacok. Budapest: Osiris Kiadó, 2007.
MARKOVIČ, P. a kol.: Manažment finančných rizík podniku. Bratislava: Iura Edition, 2007
two written works (60%)
1. Financial market characteristics
2. Types and characteristics of financial instruments
3. Risk-return relationship, types of risks, investors and risk
4. Yield calculation, portfolios, portfolios yield.
5. Bonds. Types and pricing.
6. Shares. types of shares, rights issue process, shareholder rights.
7. ,Financial markets in practice. Trading in the financial markets, trading systems.
8. Fundamental analysis, comparative evaluations.
9. Fundamental analysis. Free cash flow methods (FCFF, FCFE, APV and EVA method)
10. Technical analysis. technical analysis tools.
11. Technical analysis - Indicators, Fibonacci series.
12. The foreign exchange market. Factors influencing the exchange rate.
13. Derivatives (options, futures/forward transactions, swap transactions).
seminar work preparation (40%)
The aim of the subject is to deepen and expand the knowledge of students, which can be applied in the practical management of the financial processes in a wider range. The attention is mostly given to the financial planning, to optimization of the capital structure, to financial investment and financial risks, to financing, as well as to the company payment system. After completing the course students will be able to decide and solve key issues of the financial management.
1. KRÁĽOVIČ, J. – VLACHYNSKÝ, K.: Finančný manažment. Bratislava: Iura Edition, 2011. 468 s. ISBN 978-80-8078-356-3
2. KRÁĽOVIČ, J. – POLEDNÁKOVÁ, A. – SOCHOR, M. – VLACHYNSKÝ, K.: Finančný manažment – zbierka príkladov. Bratislava: Iura Edition, 2011. 236 s. ISBN 978-80-8078-431-7
3. CUMMING, J. D. – JOHAN, A. S.: Venture Capital and Private Equity Contracting. An International Perspective. USA: Elsevier Inc., 2009. 770 p. ISBN 978-0-12-198581-3
4. TARULLO, K. D.: Banking on Basel. The Future of International Financial Regulation. Washington, DC: Peterson Institute for International Economics, 2008. 310 p. ISBN 9780881324235
5. IVÁNNÉ, I.: Vállalkozások pénzügyi alapjai. Budapest: Saldo, 2009. 244 o. ISBN 978-963-638-326-8
6. BREALEY, A. R. – MYERS, C. S.: Modern vállalati pénzügyek. Budapest: Panem Könyvkiadó, 2005. 1176 o. ISBN 978-963-5454228
semester work (30%)
1. Introduction to financial management. Financial manager.
2. Financial planning in the company. Financial plan and its structure. The methods of making the financial plan.
3. The capital structure of the company. Optimization of the capital structure. Theories of capital structure.
4. Financial investment, risk, return and liquidity. Quantification of risk and return. The investment strategies.
5. The correlation analysis and the modern portfolio theory. Correlation matrix, covariance matrix, standard deviation and the setting of weights in the creation of effective portfolio.
6. Capital asset pricing model and the security market line.
7. Financial risks management. The risk quantification.
8. Basel II, its concept and methods applicable for determining capital requirements.
9. Quick assets management. Baumol model. Miller-Orr model.
10. The payment system of the company.
11. Evaluation of the effectiveness of investment projects by means of the decision-making trees.
12. Alternative sources of company financing. Private equity market. Venture capital funds and business angels in the Slovak republic.
13. Trends in financial management.
written exam (70%)
The aim of the course is to apprise students of financial calculation methods using MS-EXCEL computer spreadsheet program.
Návod aplikácie MS Excel
Száz J.: Zbierka úloh z Finančného manažmentu, Vydavateľstvo Aula, 2000C. Stinson,
M. Dodge: Mistrovství v MS Excel 2003, PC Books, a.s. Brno 2005
Subject continues to lectures and consecutive practical seminars. It enriches their content by examples, layouts and the application of theoretical knowledge in practice. The seminar takes place in the computer lab. The calculations are solved using MS-EXCEL spreadsheet application including Visual Basic programming language. The course content is also the creation of standalone applications in MS Excel spreadsheet through VB.
The aim of the course is to provide further knowledge about financial markets and investment opportunities in the financial markets. The goal is to familiarize students with the characteristics of the money market, capital market and foreign exchange market. The course describes the types of investment vehicles, the advantages and disadvantages and the practical aspects of investment deals. The course introduces students to the types of risk and to the relationship between risk and return. The course describes the fundamental and technical analysis and investment evaluation methods, futures and option markets transactions.
BODIE, Z. – KANE, A. – MARCUS, A. J.: Befektetések. Budapest: Aula Kiadó, 2005
DAMODARAN, A.: A befektetések értékelése. Budapest: Panem Könyvkiadó, 2006
HRVOĽOVÁ, B.: Analýza finančných trhov. Bratislava: Sprint, 2006
CHOVANCOVÁ, B.: Finančný trh. Bratislava: Iura Edition, 2006.
KECSKEMÉTI I.: Tőzsdei befektetések a technikai elemzés segítségével, Budapest: Kecskeméti és tsa. Bt., 2006
KOHN, M.: Bank- és pénzügyek, pénzügyi piacok. Budapest: Osiris Kiadó, 2007.
MARKOVIČ, P. a kol.: Manažment finančných rizík podniku. Bratislava: Iura Edition, 2007
CZÉKUS M.: Tőzsdelexikon, Budapest: Szukits Könyvkiadó, 2004
COPELAND-KOLLER-MURRIN: Vállalatértékelés, Budapest: Panem&Wiley, 1999
1) Present value, future value, nominal interest rate, the effective yield rate. Comparison of cash flows, perpetual annuities, annuity, the internal rate of return, yield curve.
2) Bond prices and bond yields
3) Equity portfolios, CAPM
4) Fundamental analysis - DCF Model
5) Technical analysis
6) Futures, options and other derivatives
The aim is to teach students to navigate the issue of the use of IS / IT in business sphere in the performance management functions at all levels of management. Also provide basic knowledge of systems integration, IT strategy, implementation of the critical factors and operation of IS / IT outsourcing IS / IT, audit, IS / IT and the effectiveness of IS / IT. The exercises are aimed the application and presentation of basic business processes in an integrated enterprise information system SAP R / 3. After completing the course the student masters the basic IT company.
1/ KOKLES, M.-ROMANOVÁ, A.: Informačný systém podniku, Bratislava, Ekonóm, 2004
2/ BASL,J.:Podnikové informační systémy : Podnik v informační společnosti 1. vyd. Praha : Grada Publishing, 2002. 142 s. ISBN 80- 247-0214-2
3/ MOLNÁR, Z.: Efektívnosť informačných systémov, GRADA 2001
4/OBRIEN, A.: Information systems in business management,1998
5/ SÁNTÁNÉ-TÓTH, E.:Döntéstámogató rendszerek, Panem Gazdasági Informatika, Budapest, 2007
individual work – 50%
1/ The increasing role of information management
2 / IS IT and information systems.
3 / systematic approach to problem solving
4 / The development of information systems.
5 / Data and information protection information
6 / Databases
7 / Globalization, impact of ICT on organizations and organizational structures
8 / Integrated systems management company
9 / SAP R / 3
10 / E-business
11 / Integrated business information system
12 / Business Intelligence
13 / The strategic role of information systems
written exam – 50%
The course is designed to improve the business communicaton skills of students through teamwork. Students will master practical communication skills necessary for successful managers. Extensive practice will enable students to use business communication accuratley and confidently. Analysis of business simulation will take place on seminars.
SZARKOVÁ,M. a kol.: Komunikácia v manažmente. EKONÓM Bratislava 2002. ISBN 80-225-1585-X.
SZARKOVÁ, M.: Communication and Labour Psychology. Ekonóm, Bratislava 2004. ISBN 8022519006
KHELEROVÁ, V.: Komunikační a obchodní dovednosti manažera. Grada, Praha 2006. ISBN 80-247-1677-
SZABÓ Katalin: Komunikácia na vysokom stupni. Vydavateľstvo Kossuth, Bp. 2001. ISBN 9630943034
Stylistic figures of speech
1. Non-verbal communication.
2. Universal communication, communication in different cultures. Verbal contacts.
3. Preparation for business presentations. Presentation techniques.
4. Persuading and influencing, mass communication. Techniques of influencing and persuading.
5. The importance of credibility and dissonance in convincing business partners. Business negotiations.
6. Techniques for resolving conflict. Conflict resolving skills. Types of communication conflicts.
7. Avoiding conflicts. Cooperation in resolving conflicts.
8. Basics of crisis communication
9. Crisis communication
10. Business correspondence.
11. CV and job application. Types of job interviews.
12. The importance of press. Methods of creating impression in business communication.
13. News in media. Successful job interviews, job interview mistakes.
written exam
The subject would like to help students to evaluate the most important phenomena of competition policy. During the lectures, we will deal with the issues of economic policy, market institutions and law. The students will evaluate the situation of free and regulated markets, especially the limitations, state and political interventions. The subject would like to illuminate the practice of competition policy in developed countries and new democracies.
1. VINCÚR,P.: Teória a prax hospodárskej politiky. Bratislava. SPRINT, 2007.
ISBN 80-89085-60-1
2. MOTTA, M.: Competition Policy: Theory and Practice, Cambridge University Press, 2008, ISBN-13: 978-0521016919
3. GRAHAM, E., RICHARDSON, D,: Global Competition Policy, Peterson Institute (December 1997), ISBN-13: 978-0881321661
4. Massimo Motta: Komparatívna politika, Teória a prax, Gazdasági Versenyhivatal Versenykultúra Központ, Budapest, 2007.
5. VINCZE, M.:EURÓPSKA EKONOMIKA, KOLOZSVÁRI EGYETEMI KIADÓ ,KOLOZSVÁR 2008, ISBN 978-973-610-800-6
oral presentation (40%)
1. The subject and framework of competition policy. Schools and theories
2. The market’s types: from the monopolies to the free market.
3. The antimonopoly measures. Competition versus monopolies.
4. The limits of the market — markets in danger.
5. Strategies of the corporations at the oligopol markets: horizontal and vertical limits.
6. Antitrust regulation in Slovakia and Hungary.
7. Road to monopolization, regulation of markets, abuse of market domination.
8. Market concentration, fusions (vertical, horizontal and conglomerate).
9. The role of competition policy: the intervention into the market mechanisms.
10. Natural and other monopolies.
11. The compilation of the competition, industry and trade policy. International influences, strategic fusions, international cartels.
12. The competition policy of the European Union. Harmonization efforts during the EU accession. International convergencies in competition policy.
13. Ethical issues of the competition.
written work (60%)
This course aims to make students get familiar with different views in logistic, management and production planning, processes and business philosophies that play key role by companies in a market economy. Further aim is to give students sufficient knowledge to be able to manage the logistic and production processes. In the framework of this subject students deal with case studies from the fields of logistics, production planning and the evaluation of logistical and production costs.
1. DUPAĽ, A. – BREZINA, I.: Logistika v manažmente podniku. Bratislava: SPRINT. 2006. ISBN 80-89085-38-5
2. WATERS, D. :Global logistics. Cornwall: MPG Books Ltd. 2007. ISBN 978 07494 48134
3. SZEGEDI, Z. – PREZENSZKI, J.: Logisztika-Menedzsment. Budapest: Kossuth Kiadó. 2005. ISBN 963 09 4777 3
4. SZEGEDI, Z.:Logisztika-Menedzsment Esettanulmányok. Budapest. Kossuth Kiadó. 2008. ISBN 978-963-09-5792-2
essay (50%)
1. Foundations of logistics, relations, the aims and tasks in logistics, logistical costs
2. Customer service
3. Logistics of value-crating processes: logistics, production logistics
4. Forwarding
5. Warehousing, Stock planning, material movements
6. Tools and systems in material movements, packaging technologies, services in logistics, inverse logistics
7. Marketing logistics
8. Logistics and entrepreneurship
9. Supply chain management
10. Information systems in logistics, quality and logistics, stakeholders
11. Companies in the society, HR, business plan
12. E-logistics
13. Organisational aspects of the logistic system of a company, controlling in production logistics
written exam (50%)
Students acquire the skills in application of marketing tools on top management level. In the framework of the subject students get acquainted with the management of marketing tools by different companies, with the make out of strategic marketing plan, and the application of different marketing activities.
1. NÍZKA, H.: Aplikovaný marketing. Bratislava: IURA Edition. 2007. ISBN 978-80-8078-157-6
2. KITA, J.: Nákup a predaj. Bratislava: IURA Edition. 2011. ISBN 978-80-8078-380-8
3. KOTLER, P. – KELLER, K.L. – BRADY, M. – GOODMAN, M. – HANSEN, T.: Marketing Management. Harlow: ROTOLITO Lombarda. 2009. ISBN 978-0-273-71856-7
4. KOTLER, P. – KELLER, K.L.: Marketingmenedzsment. Budapest: AKADÉMIAI KIADÓ Zrt. 2008. ISBN 9789630583459
essay (40%)
1. Foundations of marketing, business philosophies
2. Elements of Marketing-mix
3. Marketing planning, marketing strategy
4. Marketing Information System (MIR), marketing controlling and monitoring
5. Setting up of a marketing model, marketing indicators
6. A marketing as the crucial element of selling
7. Marketing system,marketing channels
8. Service marketing, service processes and characteristics
9. Project marketing
10. Marketing of NGOs
11. Marketing in culture
12. Settlement marketing, marketing in tourism
13. Marketing of financial institutions
written exam (60%)
The basic objective of this course is to make students familiar with current trends in taxation in the world and especially in the European Union. Attention has been put to tax principles applied in general, tax competition and the currently ongoing tax harmonization. Students will get an overview and knowledge about problems of tax administration and collection in the European Union and in selected countries in the world.
1. BOJŇANSKÝ, J. – HULÍK, R. – PRIBILOVIČOVÁ, I. Dane podnikateľských subjektov. Nitra: SPU v Nitre. 2010. 252 s. ISBN 978-80-552-0486-4
2. KUBÁTOVÁ, K. Daňová teorie a politika. Praha: ASPI. 2006. 283 s. ISBN 80-7357-205-2
3. LÁCHOVÁ, L. Daňové systémy v globálním světě. Praha: ASPI. 2007. 274 s. ISBN 978-80-7357-320-1
4. SZÉLES, Zs. Vállalati adózás. Gödöllő: Szent István Egyetemi Kiadó. 2011. 96 s. 2001040020612
5.ŠIROKÝ, J. Daně v Evropské unii. 4. aktualiz. vyd. Praha: Linde, a.s. 2010. 351 s. ISBN 978-80-7201-799-7
semester work (30%)
1. Historical aspects of taxation.
2. Tax system and policy of Slovak Republic.
3. Tax system of Hungary. Direct taxes levied in Hungary.
4. Indirect taxes levied in Hungary.
5. Income tax of natural persons in Europe - its development and future.
6. Corporate income tax - trends in taxation.
7. Tax competition in the world.
8. The harmonization of income taxes.
9. Value added tax – the system of collection and administration of VAT in the European Union.
10. The harmonization of the legal rules governing VAT in the European Union.
11. Definition of excise duties. The collection of excise duties in Slovakia and the European Union.
12. The harmonization of the legal rules governing excise duties in the European Union.
13. Tax system and policy of selected countries in the world.
written exam (70%)
Students will be provided with knowledge of marketing in international context. They will also learn the application of marketing principles across national borders and will be able to solve problems in business practice.
DUDINSKÁ, E.-RUČINSKÝ, R.- ŠIMEGH, P.: Medzinárodný marketing. Bratislava : Ekonóm, 2004. 244 s. ISBN 80-225-1799-2
HORSKÁ, E. Medzinárodný marketing. Nitra: SPU, 2007, ISBN 978-80-8069-938-3
KOTLER, P. – ARMSTRONG, G. Moderní marketing. Praha: GradaPublishing, 2007, ISBN 978-80-247-1545-2
FOJTIK, J.– REKETTYE, G. Nemzetközi marketing. Budapest: Oeconomica. 2009, 310 o., ISBN 978-963-9542-06-8
continuous test (50%)
1. Globalization of trade, Conditions of international marketing
2. Internationalization of entrepreneurial activity
3. Theory of internationalization
4. Standardisation, adaptation, and globalization
5. International marketing environment: socio-cultural studies
6. International marketing environment: demographic, economic, and political aspects
7. Entering foreign markets and expansion
8. Market identification and targeting, international marketing strategy
9. International marketing research
10. International production policy
11. International pricing
12. International distribution
13. International communication
written exam (50%)
The aim of the course is to teach students the meaning and content of quality management, both the application and the production practice. Subject to develop skills in communication and teamwork, and prepares graduates to react flexibly to changes. Students will acquire knowledge of quality management methods. Understand the role and position in context. Able to use their knowledge and to continually develop and master the standards beyond the requirements of quality management systems.
1. KAPSDORFEROVÁ, Z.: Manažment kvality. SPU, Nitra 2008, 120 s.ISBN 978-80-552-0115-3
2. TENNER, A. R. – DE TORO, I. J.: Total Quality Management - TQM. Addison Wesley, 1993.
3. ATEIDES, A.: Manažérstvo kvality. EPOS, 2006. ISBN 80-8057-656-4.
4. KÖVESI, J.-TOPÁR, J.: Základy manažmentu kvality, Typotex Kft, 2006, ISBN 9639664111, 9789639664111
5. VÉGHOVÁ, K.: TQM – manažment kvality, University J.Kodolányi , 2010, CD-ROOM, ISBN 9788957621341
individual work – 50%
1 / Introduction to quality management.
2 / The concept of quality and its evolution in terms of history. The current approaches.
3 / The essence of quality management, philosophy.
4 / Concepts.
5 / and the use of quality management principles.
6 / Principles (customer focus, continuous improvement, focus on employees).
7 / Customer satisfaction. External customer satisfaction and their components.
8 / Operational and strategic management of relationships with customers.
9 / Customer Loyalty.
10 / Employee participation. Reporting and valuation methods.
11 / The role of management and leadership expectations towards the workers.
12 / involvement of employees, the critical success factors.
13 / The selected tools and techniques.
written exam – 50%
The basic aim of this course is to contribute giving a clear explanation about driving forces of factors that influence the human resource activities in light of the internationalization and globalization. It pays special attention to the convergences and divergences in human resource management in domestic and international environments. There are discussed new concepts that are the result of internationalization and globalization in human resource management. The students after completion of the subject are able to apply their leadership skills of human resources in an international environment.
1. KACHANÁKOVÁ, A. - NACHTMANNOVÁ, O. – JONIAKOVÁ, Z. Personálny manažment. Bratislava: Edícia Ekonómia. 2008. 235 s. ISBN 978-80-8078-391-4
2. KACHANÁKOVÁ, A. - NACHTMANNOVÁ, O. - JONIAKOVÁ, Z. - ROBY, Z. - ZÚBRIKOVÁ, D. - BLŠŤÁKOVÁ, J. Managing human resources in Slovakia. In: Morley, M. J. - Heray, N. - Michailova, S. (eds.) Managing Human Resources in the Transition Economies of Central and Eastern Europe. (1st edition) Global HRM Series, London: Routledge (Chapter 8 ) ss.158-188. 2008. ISBN 978-0-415-40560-7
3. SVETLÍK, I. - BARISIC, A. F. - KOHONT, A. - PETKOVIČ, M. - MIRIČ, A. A. – VAUPOT, Z. - POÓR, J. Human Resource Management in the Countries of the Former Yugoslavia. Revista de Management Comparat - Review of International Comparative Management, Centre of excellence Bucharest. Vol. 11, Issue 5, ss. 807-833. 2010. ISSN 1582-3458
4. POÓR, J. Nemzetközi emberi erőforrás menedzsment. Budapest: Complex Kiadó. 683 s. 2009. ISBN 978-963-224-975-9
5. POÓR J. - BÓDAY, P. - KISPÁL V. ZS. (eds.) Trendek és tendenciák a Kelet-Európai emberi erőforrás menedzsmentben. Budapest: Gondolat Kiadó. 2010. ISBN 9789636932817
cases (40%)
1. Impacts of internationalization, globalization and world economic crisis and road to recovery on human resources management
2. Similarities and differences in International Human Resources Management
3. Impacts of the world economic crisis and the road to recovery on human resources management
4. Strategic and organizational issues in International Human Resources Management
5. Recruitment and selection in International Human Resources Management
6. International aspects of training and development
7. Empirical researches in Human Resources Management about best companies, best employers, pay and compensation and employee satisfaction
8. Performance management in International Human Resources Management
9. Pay and compensation in International Human Resources Management
10. Return and settle expats, personal assesment
11. Industrial relations in International Human Resources Management
12. Management consulting/professional services in International Human Resources Management
13. Future of International Human Resources Management, Green Human Resources Management
written examen (60%)
Students can acquire the theoretic and practical elements of managerial decision making in the framework of this theory. Students can acquire the development of this discipline and the models of managerial decision making with the help of case studies introduced in the lessons. The fulfillment of this subject students will have knowledge about limited rationality, about strategic and creative decision making, and about other influencing factors of managerial decision making. After passing this subject students can evaluate different managerial decisions, and can solve problems in a creative way.
1. DONELLY, J. H. Jr. – GIBSON, J. L. – IVANCEVICH, J. M.: Management. Praha: GRADA. 2008. ISBN 80-7169-422-3
2. MAJTÁN, M. a kollektív: Manažment. Bratislava: ELITA. 2009. ISBN 978-80-89393-07-7
3. ZOLTAYNÉ PAPRIKA, Z.: Döntéselmélet. Budapest: ALINEA Kiadó. 2005. ISBN 963 866 5122
essay (50%)
1. Problem solving and decision making
2. Development of decision making models
3. Limited rationality theory
4. Strategic decision making
5. Creative decision making
6. The hierarchic model of information
7. Psychology of decision making, heuristics
8. The SEU model, multiple criteria decisions
9. Techniques of group decision-making
10. Group communication, communicational net
11. Social decisions – constitutional election
12. Social decisions – normative society theory
13. Risk perception and risk management
oral exam (50%)
The basic aim of this course is to acquaint students with the commitment of companies based not only on production of commodities and services, but on the direct involvement in foreign country markets, which is a prerequisite for competitiveness. The focus is on leadership and management of multinational corporations. Particular attention will be given to study the culture, production, marketing, communications and human resources issues in the management of international companies. The students after completion of this course will be able to apply their leadership skills in international environment.
1. ŠTRACH, P. Mezinárodní management. Praha: Grada Publishing. 2009. 167 s. ISBN 978-80-247-2987-9
2. GROSS, A. - POÓR, J. The Global Management Consulting Sector. Business Economics, National Assoication for Business Economics (USA). Vol. 43., Issue October, ss. 69-78. 2008. ISSN 0007-666x
3. FARKAS, F. - POÓR, J. - ENGLE, A. Human Resource Management Issues and Challenges in Multinational Companies: Central and Eastern Europe. Pécs: University of Pécs. 2011. 59 s. ISBN 978-963-642-367-4
4. POÓR, J. Nemzetközi emberi erőforrás menedzsment. Budapest: Complex Kiadó. 2009. 683 s. ISBN 978-963-224-975-9
5. BORGULYA, I. - JARJABKA, Á. Üzleti kommunikáció és Vállati kultúra Kelet-Európában. In: Poór J. – Bóday, P. –Kispál, V. Z. eds. Trendek és tendenciák a Kelet-Európai emberi erőforrás menedzsmentben. Budapest: Gondolat Kiadó. 2010. ss.59-104. ISBN 9789636932817
6. POÓR, J. Chindiai globális kihívások – hazai kilátások. In: Köz-gazdaság, Corvinus University, Budapest. IV. évf. 1. szám, ss. 105-122. 2009. ISSN 1788-0696
cases (40%)
1. Introduction in International Management
2. Internationalization and globalization (trends and tendencies, impact of crisis on globalization)
3. Trade theories and theories on FDI. Slovakia as a target place of FDI
4. Country differences: culture, communication, political and socio-economic systems
5. Strategies of international companies (Perlmutter, Barlett-Goshal and new strategy concepts)
6. Organizational structures of international companies (traditional, new and heterarchy)
7. Managing new market entrance
8. Multinational strategies
9. International production management (start-up operation, acquisition and industrial parks).
10. Professional services in international management
11. Foreign expats at international ventures and industrial relations(employment, expats, trade unions)
12. Internationalization/globalization and SMEs
13. Future in international management (new challenges in the world economy, impacts of emerging and developing countries, regional integrations)
written examen (60%)
The aim of the subject is to enable students to acquire practical skills and experience in business operation and the operation of management systems in practice.
According to the focus of the thesis and practice.
Students will participate in practice during the term of the selected company, which has practical skills or contacts from direct involvement. Length of experience is at least three weeks with four hours per day. Verify the application of methods of strategic, marketing, organizational, personnel, financial, project management and observes operation of information systems and logistics business. Students end the course with essay, which describes their experience of practice and make proposals to improve business processes in terms of their knowledge in management and economics.
final work
To teach the students to evaluate and develop their own personal behaviour in order toperform the managerial job. To know leaderships and to use them depending on situations. To attain the basis of teamwork and theory and practice of work meetings. After completing the course the students will have abilities to organize and to use their work days, to lead teams successfully in different life cycle of companies.
VETRÁKOVÁ M. 2002. Komunikácia v práci manažéra. Banská Bystrica: Ekonomická fakulta UMB, 2002. 203 s. ISBN 80-8055-630-X.
2. SORCHER,M.: Tajemství úspěchu managera. Praha: Victoria Publishing. 2006. ISBN – 80-85605-10-4
3. BENCSIK, A. A tudásmenedzsment emberi oldala. Miskolc: Z-Press Kiadó. 2009. ISBN 978-963-9493-47-6
4. CAWSEY, F. T. - DESZCA, G. - INGOLS, C. Organizational change. 2011. 492 p. Sage London. ISBN 978-1-4129-8285-6
tasks of seminar (30%)
1.Managers’ personality and authority
2. Manager and leader
3. To care about managerial organization
4. Characteristics of managerial performances
5. Time management
6. Managerial communication
7. Characteristics of meetings with employees, costumers, commercial partners.
8. Preparation and running work meetings.
9. Organization of a press conference.
10. Organization of managerial work during the structural changes.
11. Organization of managerial work during the change management.
12. Organization of managerial work during the crisis.
13. Supporting systems of effective organization of managerial work.
writing exam (70%)
The course is designed to increase students' knowledge of the organization's operations, management, leadership, organizational structure and management tasks. During the course learning the students will be able to handle the organizational changes and organizational conflicts.
1. LUKÁŠOVÁ, R. -- NOVÝ, I. A. K. Organizační kultura. 1. vyd. Praha: Grada Publishing, 2004. 176 s. ISBN 80-247-0648-2.
2. KETS, D. V. - M. The Leadership Mystique. FT Prentice Hall. 2006, 276 s. ISBN 9781405840194
3. NEMES, F. Vezetési ismeretek és módszerek. Budapest: BKE. 2007. 439 s. ISBN 963 03 5565 5
4. DOBÁK, M. – ANTAL, Zs. Vezetés és Szervezés - Szervezetek kialakítása és működtetése. Budapest: Aula Könyvkiadó. 2010. 480 s. ISBN 978-963-9698-89-5
written work (40%)
1. Getting around the problem (the current structure and its relationship to other subjects, the requirements definition).
2. Organization Theories (classical school, school of human relations).
3. Necessity for leadership. Factors that affect the operation of organizations.
4. Characterization and development of leaders.
5. Characterization of a successful organization.
6. Organizational culture, organizational culture models and levels.
7. Organization change.
8. Definition of Organization Development.
9. Characterization of group behavior in organizations.
10. Group processes - the development of groups and group effects.
11. Control and management groups.
12. Decision-making in organizations.
13. Organization as a social milieu.
oral work (60%)
The course aims to familiarize students with the social processes taking place in the organization and functioning of organizations in terms of management on theoretical and practise view of point. The course provides basic knowledge about behavior of people in organizations and the factors affecting of their behaviors.
1. BIRKNEROVÁ, Z. Organizačné správanie: od teórie k aplikácii v praxi. Pezinok: Via Bibliotheca. 2011. 204 s. ISBN 978-80-89527-01-4
2. RUDY, J. – SULÍKOVÁ, R. – LUPTÁKOVÁ, S. – VARGIC, B. Organizačné správanie. Bratislava: FABER. 2001. 345 s. ISBN 80-89019-07-2
3. ALEXY, J. – BOROŠ, J.- SIVÁK, R.: Manažment ľudských zdrojov a organizačné správanie. Prešov: Iris, 2004. 256 s. ISBN 8089018599
4. BAKACSI, GY. Szervezeti magatartás és vezetés. Budapest: Aula Kiadó. 2006. 344 s. ISBN 963 9585 49 1
semester work (30 %)
1.The introduction to the object (the object structure and relationships with other objects, definition of requirements).
2.The domain of the rganizational behavior.
3.Individual effectiveness.
4.Motivation of employees.
5. Individual and group.
6.Groups and organizations.
7.Power in organizations and organizational policy.
8.Leading people - leadership.
9.Organizational culture.
10.Conflicts within the organization and of their solution.
11.Organizational Change.
12.Learning in organizations.
13.New trends in organizational behavior.
written exam (70 %)
To know leading processes and tasks of project management which are used during the project planning and implementation in an organization. This subject contains knowledge which is needed to manage projects in organizations. Students learn methods of project leading and they will have abilities to differentiate tools of project planning in theory and in practice.
1. MAJTÁN, M. Projektový manažment. Bratislava: Sprint dva. 2009. ISBN 978-808-9393-05-3
2. KREMEŇOVÁ, I. Projektový manažment. Bratislava: EDIS. 2009. ISBN 978-805-5401-48-5
3. CLELAND, D. – IRELAND, L. Project Management: Strategic Design and Implementation. New York: McGraw-Hill Professional. 2007. ISBN 978-007-1471-60-2
4. GÖRÖG, M. A projektvezetés mestersége. Budapest: AULA Kiadó. 2007. ISBN 978-963-9478-5-72
5. BENCSIK A. Menedzsment- és projekttechnikák. Veszprém: Pannon Kiadó. 2005. ISBN 978-963-9495-68-9
tasks of seminar (40%)
1. Introduction into the project management. Importance of project management.
2. Importance of project and competition, features of a project cycle. Factors of successful projects
3. Introduction into project planning. Stakeholder and environment analyses.
4. Tools of project time planning and implementing resources. Analysis of possible virtual activities and risks.
5. Importance of project team building, advantages of team work.
6. Analysis tools of activities and human responsibility. Closing of project planning – Logframe method: logical frame matrix.
7. Tools of project management. Previous project evaluation.
8. Importance of competition, its aims, tools and players. Process of coordination of competition.
9. Strategy of project leading. Most important parts of a project cycle.
10. Project implementation and control of implementation process.
11. Importance and types of organizational structures in project management. Effect of project offices on project management process.
12. Evaluating risks, risk management. Tools of risk management during the process of project management. Possibilities of risk handling.
13. Project management in practice, project management in the EU.
writing exam (60%)
The primary aim of the course is to provide both theoretical and practical insights into family businesses. The course will focus on the challenges and benefits of family-owned businesses. After taking the course, students will be able to run family businesses.
1. ANTALÍK, I – SIROTKOVÁ, A. – STRÁŽOVSKÁ, H. STRÁŽOVSKÁ, Ľ. Malý a stredný podnikateľ- A kis- és középvállalkozó. Komárno: UJS, 2008. ISBN 978-80-89234-56-1
2. KORÁB, V. - HANZELKOVÁ, A. - MIHALISKO, M. Rodinné podnikání. Brno: Computer Press, 2008. 166 s. ISBN 978-80-251-1843.
3. MURA, L. Rodinné podnikanie. Vedecká monografia. Komárno: UJS, 2012, v tlači
4. SERINA, P. Rodinné podnikanie na Slovensku. Bratislava: NARMSP, 53s. (bez ISBN)
5. STRÁŽOVSKÁ, Ľ. – STRÁŽOVSKÁ, H. – KROŠLÁKOVÁ, M. Podnikanie formou rodinných podnikov. Bratislava: Sprint, 2008, 240 s., ISBN 809-69-927-06
case study (30%)
1. Introduction to family businesses
2. Characteristics of family businesses
3. Founding family businesses
4. What is unique in family businesses?
5. The problem of succession
6. Women in family businesses
7. Management in family businesses
8. Operating family businesses
9. Marketing of family businesses
10. Institutional support for family businesses
11. Financial support for family businesses
12. development of family businesses
13. Social and ethical issues of family businesses
written exam (70%)
Objective of the subject is to provide knowledge to students on the system, elements, structures and the development of the legislatation background of CAP and Rural Development Policy of EU. Further the forming and perspectives of European agriculture should be discussed from the viewpoint of interdependence of the global development of world food demand, competition, natural sustainability and production factors.
Burell, A. - Oskam.: Agricultural Policy and Enlargement of European Union. Wageningen, 2000
European Commission: Agriculture in the European Union – Directorate General for Agriculture, Brussels, 2000
Fekete, P.:Očakávateľné podmienky v poľnosospodárstve Nových členských krajín po roku 2013 (Expectable Conditions of Farming in New Member States after 2013), Ekonomika Poľnohospodárstva, VUEPP Bratislava, 2012
Fekete P.: Spoločná agrárna politika EU, Scripts UJS, 2012
Legislation Acts: Council Regulation (EC)1290 / 2005, Council Regulation (EC)1698 / 2005, Council Regulation (EC) 1234 / 2007, Council Regulation (EC) 73 / 2009
Informačný materiál PPA / 2010
Proposal for a regulation of the European Parliament and of the Council establishing rules for direct payments to farmers under support schemes within the framework of the common agricultural policy {(2011) 1154 final}
Internet sources:
Home page of the European Commission - links related to CAP and Rural Development Policy (Legislation, Reforms, Direct Payments, Cross Compliance, Modulation, Financial Perspectives etc.).
Experts‘ articles in scientific publications of universities and other publications.
1. Development of European Agriculture
2. Characteristic features of EC- agriculture
3. System, elements and structures of CAP
4. Forming and development of CAP and its reforms up to 2013
5. Perspectives of furher CAP- legislation reform in the period of 2014- 2020.
6. Financial perspectives of CAP in the period of the years 2014 – 2020.
The main goal is to clarify for students the basic concepts of strategic thinking, the development phase of the global aspect and the main basic theoretical and methodological bases of strategic management. After completing the course the student is able to make strategic analyzes and develop business strategies while maintaining a logical sequence of steps.
1) SLÁVIK, Š. Strategický manažment. Bratislava: Sprint dva. 404 s. 2009. ISBN 978-80-89393-08-4
2) PAPULA, J. Vývoj teórie strategického manažmentu pod vplyvom meniaceho sa prostredia. Bratislava: Karprint. 278 s. 2004. ISBN 80-88870-40-2
3) DONNELLY, J. H. – IVANCEVICH, J. M. Management. Praha: Grada Publishing. 824 s. 2008. ISBN 80-7169-422-3.
4) CHARLES, W. L. H. - GARETH, R. J. Management theory: an integrated approach. Boston MA:Houghton Miffla Strategic. 458 s. 2010. ISBN 978-053-875-10-70
5) BALATON, K. – HORTOVÁNYI, L. – INCZE, E.– LACZKÓ, M. – SZABÓ, Zs.R.- TARI, E. Stratégiai menedzsment. Budapest: Aula Kiadó Kft. 2010. ISBN 978-963-9698-81-9
semester work (30 %)
1.Introduction to strategic management, the definition of basic concepts of strategic management (strategy, tactics, strategic thinking, strategic management).
2.The creation and development of strategic management, the main approaches in the theory of strategic management.
3. The strategic management and its components (vision, mission, organization, corporate culture), the level of strategic management.
4. The strategic management review of the business environment, strategy formulation, implementation strategies, strategic control.
5. The classification of the business environment (external business environment, internal business environment).
6. The analysis of external and internal business environment.
7. The examination of a sector of the business environment Porter five forces analysis of sector activities (structure, growth, industry profitability).
8.The formulation of strategies, formulation of the basic business strategy through SWOT analysis, development strategies in various business sectors with BCG Matrix and GE matrix.
9. The competitive business strategies. Porter's business strategies.
10. International business strategy.
11. The functional strategies (marketing, scientific and technical, personnel and financial).
12. Implementation strategies, importance of information technology in strategic decision-making.
13.Strategic control in the company.
written exam (70 %)
The course enables to understand the structure and management of organizations from sociological perspectives.
Perrow Charles : Szervezetszociológia, Budapest:Osiris 2001
Crozier Michel: A bürokrácia jelensége. Budapest: KJK 1981
Keller, Jan: Sociologie organizace a byrokracie. Praha: SLON, 1996
Sedlák, Mikuláš: Manažment. Bratislava: Elita, 2000
individual work
1. Basic terms
2. History of Organization Sociology
3. Organizational Theory
4. Theories about Organizational Structure
5. The Basics of Corporate Structure
6. Strategies and efficiency of organizations
7. Organization and its Environment
8. Relationships between organizations
9. Internal structure of organizations
10. Decision-making process
11. Conflict, power, organizational policy
12. Organizational culture and values
13. Innovation and Change
seminar work, research
This course helps students in preparation of their final thesis. The students acquire the basic knowledge for the writing of final thesis. They get acquainted with stylistic and general principles, which help them in the last study year to conduct an own management research.
1. LÁSZLÓ, K.: Poznámky k spracovaniu diplomovej, záverečnej a seminárnej práce. Zvolen: 1998.
2. KATUŠČÁK, D.: Ako písať záverečné a kvalifikačné práce: ako písať bakalárske práce, diplomové práce, dizertačné práce. Nitra : Enigma, 2007.
3. LÁSZLÓ, K.: Ako písať seminárnu, záverečnú a diplomovú prácu. Banská Bystrica: 2003.
4. TUREK, I.: Ako písať záverečnú prácu. Bratislava: Metodické centrum v Bratislave, 1999.
5. BABBIE, E.: A társadalomtudományi kutatás gyakorlata. Budapest: Balassi, 2008.
essay (20%)
1. Decision on theme: tasks and aims
2. Basic rules on writing and editing of the final thesis
3. Searching for sources (books and journals)
4. Correct citation
5. Schedule: phases and steps
6. Searching for information: research of bibliography
7. Preparation and conduction of research
8. Building up of the final thesis
9. Processing of the results of the research
10. Formal part: figures, tables, annexes
11. Final editorial works on final thesis
12. Presentation of the results of the final thesis
13. Preparation for the final thesis defense
written exam (80%)
The course aims to provide students understand the relationship between marketing and ecology: how to validate the sustainability aspects of enterprise marketing management, marketing and how it can help the overall greening of the spread of environmental values. The theoretical background, the practical training examples on the opportunities and threats, the mistakes committed by others, and the successes that have been achieved in practice - so that the students become familiar with the various aspects of green marketing, areas. The subject is a result of the acquisition, the graduates will be able to work in the marketing and use to enforce the environmental aspects and learn the importance of sustainability and the installation options.
1.Csutora Mária – Kerekes Sándor: A környezetbarát vállalatirányítás eszközei (KJK-Kerszöv Jogi és Üzleti Kiadó Kft, Budapest, 2004.)
2.Kerekes Sándor – Kindler József: Vállalati környezetmenedzsment (AULA, 1997.)
3.Kósi Kálmán – Valkó László: Környezetmenedzsment (Typotex, Budapest, 2006.)
4.Szlávik János: Fenntartható környezet- és erőforrás-gazdálkodás – KJK Kerszöv, Budapest, 2005.
5.Smith, Toby M. (1998.): The myth of the green marketing – Tending Our Goats at the Edge of Apocalypse (University of Toronto Press, Toronto)
6.Coddington Walter (1993): Environmental Marketing: Positive Strategies for Reaching the Green Consumer – McGraw-Hill, New York.
7.Peattie K. (1995): Environmental marketing management, Pitman Publishing, London
self-employment
1st Introduction to Green Marketing
2nd The Footprint
3rd Forms of Green Marketing
4th Change in consumer behavior
5th Psychographic factors
6th Green business strategy - Analysis techniques, target groups
7th Green business strategy II. - Strategic Approaches
8th Green Marketing Tools
9th Environmental Report, as a marketing tool
10th Restrictions on marketing
11th The role of the state in sustainability
12th Corporate Social Responsibility and Sustainability
13th Presentation
self-employment